Privacy Policy
We value your trust and are committed to protecting your personal information.
Introduction
AKA Cars ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website (akacars.co.uk).
Information We Collect
We collect information in the following ways:
- Information you provide through our contact forms (Name, Email, Phone, Message)
- Information about your visits to our website through cookies and analytics technologies
- Technical information about your device, browser, and internet connection to ensure optimal site performance
Use of Cookies
We use cookies to enhance your experience on our website. We categorize them as follows:
Essential Cookies
Required for the website to function properly. These provide core functionality and cannot be disabled.
Analytics Cookies
We use Google Analytics to understand visitor interactions. These help us improve our content and user experience.
Our analytics specifically track:
- Pages you visit and the time spent on each
- How you arrived at our site (referral sources)
- Basic geographic and device information (anonymized)
How We Use Your Information
We use your information effectively to:
- Respond promptly to your vehicle inquiries and test drive requests
- Improve our website's functionality, content, and vehicle listings
- Analyze website traffic to understand customer preferences
- Comply with legal obligations and prevent fraud
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
Contact Form Information
Retained for 2 years to facilitate follow-ups and maintain communication records.
Analytics Data
Retained for 26 months, then automatically deleted. Data is anonymized.
Cookie Preferences
Stored for 12 months before we ask you to renew your consent.
Your Rights Under GDPR
You have extensive rights regarding your data. You can request to:
- Access your personal data
- Correct inaccurate data
- Request erasure of your data
- Object to processing
- Restrict processing
- Transfer your data (portability)
- Withdraw consent at any time
Third-Party Services & Security
We use trusted third-party services to operate our business. These include Google Analytics, email providers, and Cloudinary for image management.
Secure Image ProcessingWe use Cloudinary for secure vehicle image storage. All operations use authenticated endpoints, ensuring no sensitive credentials are exposed. Destructive actions are strictly controlled via our secure backend.
Contact Information
For any questions about this Privacy Policy or to exercise your rights, please contact our team: