Privacy Policy

Introduction

AKA Cars ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website (akacars.co.uk).

Information We Collect

We collect information in the following ways:

• Information you provide through our contact forms
• Information about your visits to our website through cookies and analytics
• Technical information about your device and internet connection

Use of Cookies

We use cookies to enhance your experience on our website. These include:

How We Use Your Information

We use your information to:

• Respond to your inquiries about vehicles
• Improve our website and services
• Analyze website traffic and performance
• Comply with legal obligations

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Specifically:

• Contact Form Information: We retain contact form submissions for 2 years from the date of submission. This allows us to provide follow-up service and maintain records of our communications.
• Analytics Data: Google Analytics data is retained for 26 months, after which it is automatically deleted. This data is anonymized and cannot be used to identify individual users.
• Cookie Preferences: Your cookie consent preferences are stored for 12 months, after which you will be asked to renew your preferences.

After these retention periods expire, your data is securely deleted. You can request earlier deletion of your personal data by contacting us using the details provided in the Contact Information section.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Withdraw consent

Data Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Third-Party Services

We use the following third-party services:

• Google Analytics for website analytics
• Email service providers for communication
• Cloudinary for secure image storage and processing

Image Processing and Storage: We use Cloudinary, a secure cloud service, to store and process vehicle images. All image operations are handled through secure, authenticated endpoints to ensure data protection. No sensitive image handling credentials are exposed to the public, and all destructive operations (such as image deletion) are strictly controlled through our secure backend.

Contact Information

For any questions about this Privacy Policy or to exercise your rights, please contact us:

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date.

Last updated: 14 April 2025